My conclusion: pursuing energy efficiency always makes sense, but we need to be well aware of the potential rebound effects and address these where possible through behavioural changes. Do not install that extra LED, just because you can ..., do not buy that SUV because you can afford it ...
My conclusion: pursuing energy efficiency always makes sense, but we need to be well aware of the potential rebound effects and address these where possible through behavioural changes. Do not install that extra LED, just because you can ..., do not buy that SUV because you can afford it ...
Yup. And I'll be exploring how we can endow this idea of 'enough' with positive aspiration (rather than a limit on our desires) 😊